Business Card Design – 5 important things to Consider
The information provided in business cards have changed in past 2 decades. Email & website address, Twitter and FaceBook profile id replaces the fax numbers. But name and phone number is doubtlessly important. Lots of people making mistakes when choosing to design a business card. Normally people go with budget and get a cheap designer or online printing companies to design their cards. But that will not attract high worth customers because they always give importance to quality.
Keep the below mentioned 5 things in mind to design a card
When you go and meet fortune 500 companies executives, your business card tell the value of you and your company. Richness and uniqueness in your card will impress the recipients and take your business conversation into the next steps. Even if you leave, the card will be remembered by recipients. Use quality cards with standard size and get print in the commercial printers. Never use home printers to make your card, totally it will damage your brand image.
Make it Simple
Some people make their business card more complicated by providing more information through out the card. People have don’t time to read the completely, all they need is just basic contact information like name, email id and phone number. In the recent years people like to share their Skype, Twitter and other social media id, but some times it will make your card more complicate.If you want to put additional information you can use back side of the card.
Avoid Clip art Images
Using of clip art images in the business card will spoil the richness of the card and damages the image of any businesses. Experienced designers and entrepreneurs always avoid clip art. Even a small piece of image can ruins your card. You have to strongly strict with the images that will boost your brand images. Drawing good images may take bit time and money, but it gives better appearance of your card.
Avoid Cheap Tags
Some internet printing companies offer 1000 business cards for $1 to $5, but they are delivered with poor quality, even some of them print their business name in the cards. They are using you to promote their business. This type of cheap cards not only create bad image about you and your business and will be trashed into the bust bin.
Print QR Code
Printing QR codes (barcode) in the business card is readable by any bar code scanner in the smartphones that directly connects your online materials like web pages or other documents. You can specially provide some information on the pages to interact with your clients or customers. It will definitely bring better brand image and business in the long run. One can Google to find free QR code generator.
Simply follow the above mentioned tips to make your card unique and rich.
Images used in the business card from http://www.publicdomainpictures.net